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A conceptual pop up activation and abstract film for the sustainable brand, Bethan Williams.
This project focused on the concept development and ideation of a brand communicated through visuals and experiential space. Centred on the sustainable designer Bethan Williams, this activation draws on the brands original style, environmental practices and collaboration with charities and other independent creatives.
Bethany Williams
Concept Booklet
Space Design
The space was the embodiment of nature and recycling, with an abstract film and audio used to enhance the experience and place emphasis on the importance of nature in ubran landscapes.
Grounded: Abstract Film
Grounded:
Abstract
Film
Short film to be played within the space, placing an emphasis on the transition between the urban city centre and the immersive, green room.
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