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Fenwick: Find Your Fun
A 360 degree PR Campaign, titled "Find Your Fun", with the goals of refreshing Fenwick and targeting a wide range of consumers with a variety of engaging and immersive tactics.
Developed for the heritage department store Fenwick, this campaign aims to reintroduce elements of awe and creativity to the brand, with themes of experimentation, play and creativity inviting consumers into the world of dopamine dressing, fashion freedom and inner child.
PR Plan Development
The strategy and promotion plan followed Gregory’s 10-step planning model, exploring a wide range of development stages ensure a successful campaign and outline.
The short film, shot and edited by me, reflects the softer themes in the campaign of self care, inner child and nostalgia.
PR Plan Development
The strategy and promotion plan followed Gregory’s 10-step planning model, exploring a wide range of development stages ensure a successful campaign and outline.
The short film, shot and edited by me, reflects the softer themes in the campaign of self care, inner child and nostalgia.
Film: Lots of Love, Fenwick
Film: Lots of Love, Fenwick
Campaign Pitch
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